Internal communicators play an essential if under-appreciated role in helping organizations communicate, inform, engage, and connect employees. Over the years, I have spoken about their special role at the intersection of organizational life and the multiple hats they have to wear to be effective. Internal communicators have to work on three levels, bringing three distinct perspectives to bear.
- They have to represent the voice of the company. They have to communicate official messages from the company and from leadership.
- They have to represent the voice of the employee. They have to be in touch with employees’ concerns and have an ear to the ground. When creating communications, they should design them from an employee-centric point of view.
- They have to represent the voice of the brand. They have to communicate in a way and format that is consistent with the brand. Whether the brand tone is approachable or formal, the communications should reflect this.
